Many web technology companies now offer "Content Management," an industry buzzword that indicates the ability to make minor text changes and sometimes more dramatic changes to a website through a special administrative toolset. SynaTree makes effective use of one of the most powerful Content Management Systems available, but also recognizes the need for ongoing support, training, and troubleshooting for our customers. In practice, most customers require considerable assistance in using these systems. SynaTree specifically allots time for training and troubleshooting for all of our clients.

Internet Technology is a moving target. The industry advances every day, and SynaTree works tirelessly to keep up with the latest trends and technologies. As our customer, you benefit from our ongoing improvement program in several ways: First, your site is automatically updated to include all of the latest security updates, feature upgrades, and other improvements as they are deployed to our other customers.

Second, as we develop new technologies and features, they become available to our existing customers at a fraction of their usual cost or at no cost.

Our pricing model is unique and we are extremely proud of our system. It enables us to focus on developing quality, reusable components that serve the needs of many clients rather than just one or a few.  In the web development industry, the common model is to spend time and resources developing a product internally, then sell that product multiple times to multiple customers in the hope of recovering the development cost.  SynaTree has a few issues with this approach, which led to the development of our unconventional model:

1. It forces developers to skimp on real development time, encouraging them to cut corners in order to finish quickly and earn a ROI more rapidly.
2. It discourages updating and improving existing products in favor of selling the same thing over and over,
3. It discourages retaining technical resources in favor of marketing resources after the initial development is done

For these reasons and others, SynaTree embraces a system that encourages development based on real business need rather than marketing opportunity, places an emphasis on quality rather than speed, and keeps programming resources working consistently, which helps to keep us on top of the latest trends and technologies.