January 2008 - Erie Promotions and Expos, Inc, is a North East, PA based corporation that hosts several major expos each year in three states and boasts some of the largest and most successful expos in the nation. SynaTree was honored to be Erie Promotions' first choice when they wished to upgrade their web infrastructure to allow management to publish their own content and also develop new marketing and sales opportunities.

 

Erie Promotions wanted to do more than just a face-lift on their existing sites - in fact, SynaTree left the existing site's look and feel essentially unchanged. However, after implementing Spark, the company's flagship Web Content Framework, Erie Promotions has the ability to deploy time-critical information instantly and easily. Updating show sponsors, adding banner advertisements, and providing downloadable forms to show exhibitors are now easy tasks completed by moderately skilled staff without needing to contact technical support.

SynaTree transitioned all seven Erie Promotions websites to the Spark system within a brief period of just 2-3 weeks for each site.

In addition to the basic ability to manage their own content, Erie Promotions' managers can now envision a host of new possibilities previous unexplored on their previous website. SynaTree continues to work with Erie Promotions to implement turnkey business solutions that will reduce paperwork and make operations more efficient and more transparent to customers.

Visit the Erie Promotions Homepage (with links to other Erie Promotions Expo sites): http://www.eriepromoandexpo.com/

 

 

December 2007 - When the Marine Trades Association of Western New York approached SynaTree in late November of 2007 regarding their website, it had been left mostly unchanged for several years and was becoming a liability rather than an asset to the organization. SynaTree was able to deploy a new site from scratch, implementing our Spark framework. Within a period of just two weeks after the launch of the new site, MTAWNY saw the number of fully qualified, real human visitors to their website climb from practically zero to over 150 visits per day, with an average bounce rate less than 30%.

• Integrated existing association member information into an interactive Google Map

• Custom profiles for each member of the organization (including Content Management ability for each profile)

• Rapid turnaround time

Visit the Marine Trades Association website: http://www.buffaloboating.com