The web has really changed over the past few years. When SynaTree got started in 2007, Content Was King. Everybody wanted large, complex websites that had lots of words, for the search engines. Today, it's important to have social interaction on your site, and the technologies surrounding the web have changed dramatically too.
Today, web sites have to do more with less. It's expected that your site will work on mobile devices, that it will look pretty on the screen, and that your content will be concise and will be easy to navigate. Moreover, your content should be shareable and have real value.
It's tough to live up to all of these standards, and only the best thought-out websites can find a way to accommodate these standards while also keeping in mind the bottom line.
You need your website to work for you. You want to see results, usually in terms of dollars. The technical stuff, the social media stuff, the graphics and the "user interface" - all of that is great - in support of the mission.
SynaTree understands the competing values of technical craftsmanship and business reality; our approach is to integrate the best of technology at such a deep level into our offerings that we don't have to conciously add it in later. It's "baked in the cake," so to speak.
Our Spark system is prime example. We've taken the time and care to construct a system to enables all of the cutting edge technologies under the hood so that the daily use of the system can be all about business and your immediately needs; the technology becomes a tool rather than an obstacle to work around.
Spark is our versatile, flexible, and powerful Hybrid Content Management System. Featuring rich user interface widgets, comprehensive administration tools, and customized extensions, it's a powerful tool for building Hybrid Content Managed websites.
Spark is software, hosted on SynaTree's servers, that powers our content managed websites. We build your site using the tools and features that Spark brings to the table. Your website itself, from its content to its look and feel are all totally custom; Spark handles the heavy lifting behind the scenes.
Content Management Systems are website platforms that allow ordinary users to make changes to the website content through a user interface. This means being able to update your own pages, photos, etc.
Spark takes content management to the next level. It is a Hybrid Content Management System; a combination of content that the user can edit, and algorithms to process and form that content into the final product found on the public website. Spark makes managing your website easier by giving you more power to make improvements to your site without also making those changes so technically difficult that ordinary users aren't comfortable completing them.
Please Contact Us for a demonstration or to discuss what Spark can do for your website.